News: 2008 - 2011
EFFECTIVE MEDIA SPOKESPERSON: DEC, 2011Posted on Mar 26, 2012
Half-day, in-house workshop for country president, international solutions provider.
Presenters: Anita Devasahayam and Julian Matthews.
Participant: C-Level executive.
Topics included: Media relations, the role of the media, media players in Malaysia, why bad news sells, targetting the media, interview preparation, importance of deadlines and cultivating the media, types of interviewers, dos and don'ts of the media interview, managing the interview, key messages, handling tough questions and mock press conference.
CORPORATE SOCIAL MEDIA WORKSHOP: NOV 9-10, 2011
Posted on Nov 23, 2011
Two-day public workshop in collaboration with Malaysiakini.com New Media School for corporate communications executives.
Presenters: Julian Matthews and Anita Devasahayam.
Participants: Managers, assistant managers, marketing executives and researchers from varied industries.
Topics included: Key trends in social media, branding and identity, establishing your online presence through S.E.O., auditing and measuring your sentiment, building a dashboard to track and monitor keywords and your brand, corporate blogging, leveraging social networks, online marketing and social media campaigns, online media relations and crisis communications, social media strategy, metrics, R.O.I and drafting a social media plan.
FEEDBACK:
"This was a very beneficial and informative class, as it helps to provide more tools and platforms of social media for participants to have more options. Keep it up."
"Julian is a very interactive person. This is a useful workshop, especially for those who would like to establish their companies and personal businesses online."
"The videos and examples are good, interesting and impactful."
"Good mix of theory and cases studies."
CORPORATE SOCIAL MEDIA WORKSHOP: OCT 13-14, 2011
Posted on Oct 17, 2011
Two-day public workshop in collaboration with Malaysiakini.com New Media School for corporate communications executives.
Presenters: Julian Matthews and Anita Devasahayam.
Participants: Various executives and managers from multinational and small-and-medium-sized industries.
Topics included: Key trends in social media, branding and identity, creating your online image, auditing and measuring your sentiment, building a dashboard to track and monitor keywords and your brand, corporate blogging,leveraging social networks, online marketing and social media campaigns, online media relations and crisis communications, social media strategy, metrics and R.O.I and drafting a social media plan.
FEEDBACK:
"Really learnt a lot of applicable knowledge. Now am more confident on applying social media strategy. Really inspired me a lot! Wonderful trainer indeed!"
"Very good and useful."
"Small yet fun class. I can apply the skills I learnt from this course in my job requirement."
SOCIAL MEDIA & PR WORKSHOP: OCT 3-4, 2011
Posted on Oct 17, 2011
Two-day inhouse workshop for corporate communications executives of a national strategic invesment company.
Presenters: Julian Matthews and Anita Devasahayam.
Participants: Senior vice president, vice president and executives in corporate communications, branding and marketing.
Topics included: Key trends in social media, Twitter, mapping out a microblogging strategy, advanced search, RSS, alerts and dashboard monitoring, media relations and social media, social media press release, social media newsroom, Facebook and media relations and mapping out a social media strategy.
FEEDBACK:
"This is eye-opening. As a particularly politically-sensitive organization, it's good for us to learn that there are ways to capitalize on social media, re-focusing the positive vibe to parts of our organisation or work that is less controversial."
"Good examples shown to provide ‘inspiration’ for our communications team to adopt to current social media needs."
"Good knowledge acquired with regards to current social media trends with recommendations on effective tools to use."
"Very insightful and have learnt many new things."
"Good understanding and knowledge of today's social media scene."
EFFECTIVE NEWS RELEASE WORKSHOP: AUG 25, 2011
Posted on Oct 17, 2011
One-day, public workshop for executives in media relations, public relations and corporate communications.
Presenters: Anita Devasahayam
Participants: Senior management, managers and executives.
Topics included: News release essentials, news release structure and format, crafting compelling angles, social media news release and distribution, monitoring and measuring.
SOCIAL MEDIA JOURNALISM 12: JUNE 27-28, 2011
Posted on July 01, 2011
The winning team
Participants get to try out some of the newest tablets.
In-house workshop on social media journalism for leading national daily newspaper and online publisher.
Presenters: Julian Matthews and Anita Devasahayam.
Participants: Managing editor, editors, assistant editors, journalists, senior photojournalists and support staff.
Participants get to try out some of the newest mobile devices available courtesy of Maxis. Clockwise from top: iPad2, Motorola Xoom, Blackberry Playbook, Samsung Galaxy SII, iPhone4 and Samsung Galaxy Tab 10.1
Topics included: Social media, spreadable media, livestreaming, crowdsourcing, social networks, Facebook, Twitter, iPhone 4 and iPad, community management, mobile journalism, personal branding, metrics and measuring the success of social media projects.
FEEDBACK:"Very passionate about his work, knowledgeable and patient teacher. Excellent teaching material and passionate trainer in Julian Matthews."
"I had fun but more issues need to be included especially how we who are working with an organisation/publishing company can cooperate and bring all topics we've learnt into our job."
"Fun, cool, educational too."
"Knowledgeable, helpful and he can the make the class lively and interesting."
"It's a good workshop that's eye-opening to an extent. Helps you to see how easy it is to get connected; but must attend it with an open mind."
"A great, fun way to get quickly updated on what social media can offer."
"I definitely learned some new techniques in tech to improve my journalism skills."
CORPORATE SOCIAL MEDIA WORKSHOP: JUNE 21-22, 2011
Posted on July 1, 2011
Two-day public workshop in collaboration with Malaysiakini.com New Media School for corporate communications executives.
Presenters: Julian Matthews and Anita Devasahayam.
Participants: Various executives and managers from consumer electronics manufacturer, mobile service provider, movie distributor, tourism agency, advertising production house, small and medium enterprises, international university and government agencies.
Topics included: Key trends in social media, branding and identity, creating your online image, auditing and measuring your sentiment, building a dashboard to track and monitor keywords and your brand, corporate blogging,leveraging social networks, online marketing and social media campaigns, online media relations and crisis communications, social media strategy, metrics and R.O.I and drafting a social media plan.
FEEDBACK:
"It was an eye-opener to how important social media in communicating with our key audience. Do it right, and try to avoid the past mistakes of others."
"You learn that there's other ways to communicate/market your products/brand which are proven to be cost-effective and can boost the awareness/engagement of your products/brand. Eye-opening!"
"Thanks for the insight -- learnt new things and application possibilities."
"It was nice to have a small, intimate workshop. Without being overly formal, the course was fun and engaging."
"Presentation by facilitator is so interesting when you put together with the funny and interesting videos. The videos helped me to generate and idea to promote my organisation to the public."
"For those who are not aware of social media, this is good exposure on the topic."
EFFECTIVE MEDIA RELATIONS and CRISIS COMMUNICATIONS WORKSHOP: NOV 16, DEC 16, 2010
Posted on July 1, 2011
One-day, in-house workshop for senior management of multinational enterprise in health care, nutrition, crop science and high-tech materials.
Presenters: Anita Devasahayam and Julian Matthews.
Participants: C-level, senior management, managers and executives.
Topics included: Understanding the media, crisis communications, formulating key messages for stakeholders, using social media channels during a crisis, lessons from local and international case studies, best practices and strategy in a crisis, media interview preparation, handling tough questions and crisis scenario role-playing.
FEEDBACK:
"It is a very interactive training."
"Malaysia Boleh! Knowledgeable about Malaysian media. Excellent!"
"It was a very interesting and enriching experience which will serve me well when dealing with a media crisis."
"Good experience as this serves as a preparation when facing media pressure. I enjoyed it. You both really make this one day lively."
"Very pragmatic and hands-on."
"Good hands-on experience."
"For the first time, the course opened my mind on how to handle the press."
"Media relations training is important and useful for efficient communication."
"Sweet and short sessions to refresh and sharpen the media skills."
SOCIAL MEDIA JOURNALISM 11: DEC 13-14, 2010
Posted on Jan 05, 2011
The winning team
In-house workshop on social media journalism for leading national daily newspaper and online publisher.
Presenters: Julian Matthews and Anita Devasahayam.
Participants: Journalists and NIE executives.
Topics included: Social media, spreadable media, livestreaming, crowdsourcing, social networks, Facebook, Twitter, iPhone 4 and iPad, community management, mobile journalism, personal branding, metrics and measuring the success of social media projects.
FEEDBACK:"Been wanting to learn how to maximize social media usage. This workshop provided a lot of vital information."
"The trainers are experts on their topics and are generous with the sharing of their knowledge. Thumbs-up and well done!"
"Great fun and learnt quite a bit. Never knew the net can be so amazingly complicated and fascinating."
"I learnt many little things that will make my work life much easier and there was much exposure to the potential on the net and I thank you for that."
"Very enlightening and inspiring. I am glad to learn about different applications on Google, Twitter. It was great to have a former journalist as the trainer, as Mr Matthews, provided relevant information and shared his experience in journalism."
"The workshop opened my eyes to the possibilities of utilizing social media in journalism. Very inspiring."
SOCIAL MEDIA JOURNALISM 10: DEC 1-2, 2010
Posted on Dec 14, 2010
Participants discuss their project ideas
In-house workshop on social media journalism for leading national daily newspaper and online publisher.
Presenters: Julian Matthews and Anita Devasahayam.
Participants: Journalists, photographers, advertising executives, IT services and circulation staff.
Topics included: Social media, spreadable media, livestreaming, crowdsourcing, social networks, Facebook, Twitter, community management, mobile journalism, personal branding, metrics and measuring the success of social media projects.
FEEDBACK:"Julian has demonstrated how to effectively use social media tools."
"It’s been the best interactive course I’ve ever attended. Only if time was longer."
"Understand social media better and I’m sure online media would add value to our existing marketing plans and receive better response."
"An eye opener to how powerful is the impact of social media."
"Eye-opener. Learned some of the aspects which I refused to do previously. Interactive and I like the trainer’s relaxed manner and presentation."
"I get to see how useful social tools (Twitter, Facebook etc) are when it comes to engaging readers and the general public. It’s certainly a way to get connected and in touch with them."
"This training is a good reminder that social tools can do much more than playing games and getting connected with our friends."
"It was an interesting take on journalism in the modern age – an eye-opener exercise for us print media journalists on the infinite potential of self-branding!"
"Humorous and very interactive."
"The trainer was very clear and the presentation was effective."
The winning team SOCIAL MEDIA JOURNALISM 09: NOV 15-16, 2010
Posted on Dec 13, 2010
In-house workshop on social media journalism for leading national daily newspaper and online publisher.
Presenters: Julian Matthews and Anita Devasahayam.
Participants:Sub-editors, senior journalists and journalists.
Topics included: Social media, spreadable media, livestreaming, crowdsourcing, social networks, Facebook, Twitter, community management, mobile journalism, personal branding, metrics and measuring the success of social media projects. Demo of iPad, iPhone 4G and Apps.
Participants try out the iPad and iPhone 4FEEDBACK:
"Good interaction between speaker and participants. Good guidelines and easy to understand topics that have been discussed!"
"I believe that the whole organization even the nation's media industry can ensure success and longevity if key players understand more about social networking. Mobile journalism is the future and it's NOW."
"Knowledgeable and interactive."
"It was great that we got to swap strengths and knowledge during the group exercises. It was very informational two-day workshop. I look forward to more interactive ones with Trinetizen."
"The social media journalism workshop that I attended was very relevant to my job. It is now a matter of going through the materials again and testing out to familiarize myself with the lessons learnt."
"Didn't know so much existed in this other world."
"Julian's done a great job turning what could have been a boring workshop into a fun and exciting learning experience."
"He did keep things moving along."
"Trainer came prepared with the relevant materials in terms of handouts and examples."
"Found the CoverItLive tool very useful and can't wait to try it out with interviewees outside KL."
"Great trainer."
CORPORATE SOCIAL MEDIA WORKSHOP: NOV 10-11, 2010
Posted on Nov 23, 2010
Two-day public workshop in collaboration with Malaysiakini.com New Media School for corporate communications executives.
Presenters: Julian Matthews and Anita Devasahayam.
Participants: Director of public relations agency, head of corporate communications, assistant manager of corporate communications, corporate trainer and senior communication executives.
Topics included: Key trends in social media, branding and identity, creating your online image, auditing and measuring your sentiment, building a dashboard to track and monitor keywords and your brand, corporate blogging,leveraging social networks, online marketing and social media campaigns, online media relations and crisis communications, social media strategy, metrics and R.O.I and drafting a social media plan.
FEEDBACK:
"Had a great time! Generated ideas that we are excited to implement in our own work environment. Fantastic examples from various angles. From a 'zero' in social media, your training gave me hope to climb the scales."
"One of the best things about the course is that the trainer came well-prepared. All the examples given to us were relevant, varied and very useful to us in our efforts to get our company into social media. Highly recommended.
CRISIS COMMUNICATIONS WORKSHOP: OCT 26, 28, 2010
Posted on Nov 23, 2010
Half-day, in-house workshop for corporate affairs and marketing departments of leading cashless payment player.
Presenters: Anita Devasahayam and Julian Matthews.
Participants: Managers of corporate affairs, assistant managers, senior executives and junior executives.
Topics included: Crisis communications, formulating key messages for stakeholders, using social media channels during a crisis, pro-active real-time responding to customer complaints, risks and benefits of engaging online community, lessons from local and international social media case studies, tips on Twitter and Facebook, best practices and strategy in a crisis, media interview preparation, handling tough questions and crisis scenario role-playing.
FEEDBACK:
"Knowledgeable and good."
"I like the social media module as it broadens my knowledge on that subject matter. I'm impressed and amazed."
"The examples and case studies are very relevant to the training."
"Eye-opening on what might happen during a press conference."
"Good input into various Google apps and search techniques."
SOCIAL MEDIA JOURNALISM 08: OCT 18-19, 2010
Posted on Nov 15, 2010
Participants try out the iPad
In-house workshop on social media journalism for leading national daily newspaper and online publisher.
Presenters: Julian Matthews and Anita Devasahayam.
Participants: Editors, sub-editors, senior journalists, journalists and research staff.
Topics included: Social media, spreadable media, livestreaming, crowdsourcing, social networks, Facebook, Twitter, community management, mobile journalism, personal branding, metrics and measuring the success of social media projects. Demo of iPad, iPhone 4G and Apps.
FEEDBACK:"An eye-opening session on social media. I will definitely apply what I have learned in my daily work. I am already looking forward to participating in the next workshop in a few years time(when social media evolves further)."
"Well-rounded and informative on the diverse tools available on social media."
"The course has introduced me to many new mediums, ideas and interesting applications that will definitely help me improve my work. Great job!."
"The workshop was an eye-opening experience for me as it showed how new media can be utilized to provide more resources for journalists."
"Enjoyable course. More enlightened about social media."
"Fast-paced, informative and not a dull moment!"
"Highly-entertaining and enlightening. Really like the real-life examples – made everything so much easier to relate to, and understand."
"Overall very good. I had learnt quite a bit. Instructor is very knowledgeable and knows his stuff."
"Julian keeps things interesting with a punchy pace, mixing humour into his presentations and showing good pictures/videos to illustrate his points. All this spice makes it easier (and tastier!) for us to digest the serious stuff."
"This workshop has opened up a whole new world for me and I am eager to learn more about other aspects of social media usage."
"Thank you for introducing this topic to me. Very clear-cut two days are not enough for me. You were great!"
"Enjoyed the course. Wish I was more tech-savvy to absorb all but this course has certainly made me a wee bit more tech savvy and yes, I will be a whiz one day – social media – Yay!"
SOCIAL MEDIA WORKSHOP FOR NGOs: OCT 15-16, 2010
Posted on Nov 15, 2010
Two-day workshop for women activists from four non-governmental organisations.
Presenters: Anita Devasahayam and Julian Matthews.
Participants: Social activists.
Topics included: Advocacy and fundraising for non-profits and service organisations, social media, search techniques, blogging, Twitter, Facebook, case-study analysis, digital photo editing and multimedia story-telling, .
FEEDBACK:"The training is great. I gained a lot of new knowledge. I will propose this training to my organisation."
"Keep it up. Enjoyed it very much and I learnt a lot."
"I like the way the training was conducted."
"Just when I thought I knew everything about social media, I learnt so many things."
"I have completely enjoyed the two days of training. It has been very beneficial. Learnt a lot about social media. Learnt also about video handling etc. Very good time."
"It was an excellent training. I've learnt a lot."
"It was a great experience to be in this workshop."
"Trinetizen Media managed to infect the participants with the joy, potential and fun the Internet offers as they themselves are passionate about it."
"I think this has been a good experience – learning social media."
"I haven't learnt so much in such a short span of time since I was in university."
"Fantastic! I didn't know I could learn so much in two days."
"It was fun to learn all kinds of new things about the Internet. IT related training tends to get too boring/tactical at times but not this one!"
"I never tweeted and neither did I have a blog. But this training showed how it is a necessity to know and use this."
"Learned more and fine-tuned my knowledge. Loved learning about building stories through pictures and photo editing. Will definitely help me do more to promote WAO."
"Anita was wonderful."
"Julian was very informative and enthusiastic."
SOCIAL MEDIA JOURNALISM 07: SEP 27-28, 2010
Posted on Oct 08, 2010
Hands-on use of Apple's iPhone 4G
In-house workshop on social media journalism for leading national daily newspaper and online publisher.
Presenters: Julian Matthews and Anita Devasahayam.
Participants: Editors, sub-editors, senior journalists and journalists.
Topics included: Social media, spreadable media, livestreaming, crowdsourcing, social networks, Facebook, Twitter, community management, mobile journalism, personal branding, metrics and measuring the success of social media projects. Demo of iPad, iPhone 4G and Apps.
FEEDBACK:"An eye-opening session on social media. I will definitely apply what I have learned in my daily work. I am already looking forward to participating in the next workshop in a few years time(when social media evolves further)."
"Well-rounded and informative on the diverse tools available on social media."
"The course has introduced me to many new mediums, ideas and interesting applications that will definitely help me improve my work. Great job!."
"The workshop was an eye-opening experience for me as it showed how new media can be utilized to provide more resources for journalists."
"Come more often and teach us the latest things."
"Great job Trinetizen. Relevant info for journalists to do their jobs better in the 21st century."
"Thank you so much Julian and Anita. I benefitted tremendously from this training. Thumbs-up!"
"The workshop made me realize that I know so little about social media. Thank you for the information shared."
"So much to learn, so little time to do it in a formal setting (DIY learning from here on)."
The winning teamSOCIAL MEDIA JOURNALISM 06: AUG 19-20, 2010
Posted on Sept 22, 2010
Hands-on use of the Apple iPad
In-house workshop on social media journalism for leading national daily newspaper and online publisher.
Presenters: Julian Matthews and Anita Devasahayam.
Participants: Editors, sub-editors, senior journalists and journalists.
Topics included: Social media, spreadable media, livestreaming, crowdsourcing, social networks, Facebook, Twitter, community management, mobile journalism, personal branding, metrics and measuring the success of social media projects. Demo of iPad, iPhone 4G and Apps.
FEEDBACK:"This was an invaluable course to highlight the need for us to venture into a borderless world online. It's an alien landscape for some of us, so I appreciate Julian's abilities to clarify and simplify technical terms and stuff making it seem appealing and fun. He was also informative, knowledgeable and lively. I look forward to future courses from both of them."
"The course introduced me to numerous commands and websites that I never knew existed in the web. It has been very helpful in expanding my knowledge on this new media phenomenon called social media."
"Great stuff and good ideas. You know your stuff and it helps. Thanks."
"Content very relevant today. Just that I lack the tech-savviness to manoeuvre around. Anita has been wonderful and extremely patient."
"Great vibe all around. Helpful and encouraging."
"Resourceful and helpful."
"For an ignoramus like me, I now have a rough idea of what social networking tools can do for me."
"The content was just about right for me as I am only now beginning to use social media platforms like Twitter and blogging. Am looking forward to putting what I have learnt into practise."
The winning teamSOCIAL MEDIA JOURNALISM 05: JULY 26-27, 2010
Posted on Aug 15, 2010
Participants try out the Apple iPad
In-house workshop on social media journalism for leading national daily newspaper and online publisher.
Presenters: Julian Matthews and Anita Devasahayam.
Participants: Editors, sub-editors, senior journalists and journalists.
Topics included: Social media, spreadable media, livestreaming, crowdsourcing, social networks, Facebook, Twitter, community management, mobile journalism, personal branding, metrics and measuring the success of social media projects. Demo of iPad, iPhone 4G and Apps.
FEEDBACK:"Enjoyed the workshop, learnt some new tricks and gained a different perspective about social media. I used to think it was irrelevant to my life."
"Love the training. Didn't feel the time passing by. Informative."
"Social media is a new platform that the world is moving towards to connect better and share information more speedily. We should embrace this new technology and join the bandwagon and not get left behind!"
"Learnt new tips to keep readers engaged."
"An interesting two days – I learned a few new things."
"Appreciate the fact the there's always something new to learn!"
"would highly recommend this workshop to anyone who is interested in an overview of how social media works."
"Informative and gets you thinking about the possibilities of social media."
"Very practical and relevant workshop. Lots of information shared that will take time to digest and put into practice."
"A good exposure to social media and in-depth presentation."
"Julian is clear in imparting information and is highly approachable when explanations are needed. Anita has been extremely helpful and patient in helping me grasp new elements/net features."
CORPORATE SOCIAL MEDIA AND CRISIS COMMUNICATIONS: JULY 15, 2010
Posted on Aug 15, 2010
The winning team
Full-day, in-house workshop for corporate affairs departments of leading stock exchange and regulator.
Presenters: Anita Devasahayam and Julian Matthews.
Participants: Head of corporate affairs, managers, asst managers, senior executives.
Topics included: Media relations, social media, using search and alerts, dashboard monitoring and online reputation management, risks and benefits of engaging online community, crisis communications in the YouTube age, best practices and strategy in a crisis, media interview preparation, handling tough questions, case study analysis and crisis scenario role-play.
FEEDBACK:
"This workshop on social media and crisis communications is very timely and valuable to my current work. It's really an eye-opener and provided many useful insights into the role and influence of social media and how to effectively manage it."
"Very interesting training programme with practical exercises and role-play sessions. This has broadened my knowledge on social media."
"Well-structured and very interactive. The scenarios and role playing were fun."
"Trainers have vast experience and knowledge."
"Good input into various Google apps and search techniques."
SOCIAL MEDIA JOURNALISM 04: MAY 24-25, 2010
Posted on July 19, 2010
In-house workshop on social media journalism for leading national daily newspaper and online publisher.
Presenters: Julian Matthews and Anita Devasahayam.
Participants: Editors, senior journalists and journalists.
Topics included: Social media, spreadable media, livestreaming, crowdsourcing, social networks, Facebook, Twitter, community management, mobile journalism, personal branding, metrics and measuring the success of social media projects.
FEEDBACK:"The course was excellent in enhancing the basic knowledge that I already had. It was short, informative and non-sleep inducing!"
"An eye-opener for me -- who had almost zero of the skills or knowledge of this workshop."
"Julian is an excellent presenter and appears to be very knowledgable. His background as a print journo is essential in getting the points across to use in this industry."
"Trinetizen trainers have extensive knowledge about social media. Sessions were kept alive by interesting videos, interviews and visual aids."
"Very involving, lively class – I didn't even experience the usual post-lunch slump."
"The workshop was interesting and an eye-opener on how Twitter could add value to my stories. "
"The social media course is interesting and engaging. Much of the content discussed is practical for daily application."
The winning team
SOCIAL MEDIA JOURNALISM 03: APRIL 19-20, 2010
Posted on May 24, 2010
In-house workshop on social media journalism for leading national daily newspaper and online publisher.
Presenters: Julian Matthews and Anita Devasahayam.
Participants: Editors, senior journalists and journalists.
Topics included: Social media, spreadable media, livestreaming, crowdsourcing, social networks, Facebook, Twitter, community management, mobile journalism, personal branding, metrics and measuring the success of social media projects.
FEEDBACK:"Lively lecturer. Interesting visual aids and videos."
"Good, concise introduction to 21st century journalism."
"Julian is a good facilitator who knows his stuff and provides lots of great, relevant resource material. As a bonus, he is easily contactable to answer queries even after the training session."
"The training programme was useful especially for those new to social media."
"There's an unexpected world out there and so much to discover. Julian did an excellent job whetting our appetite."
"It's been helpful as it has enhanced my skills and introduced me to new ways of looking at things."
"Julian's got a lot of energy but I think it would take an earthquake to wake the company up. Great effort though this is a good step in the right direction though it just needs more follow up and support from the company in terms of manpower and money."
"A very informative and interesting workshop that covers many areas with real life examples and gives you a lot of new tools to think about."
"Recommended for all journalists. Very relevant to our work."
"As much as I think I am a net-savvy person, I am still amazed on how much I've learnt during this two days."
The winning team
SOCIAL MEDIA JOURNALISM 02: MARCH 11-12, 2010
Posted on Apr 19, 2010
In-house workshop on social media journalism for leading national daily newspaper and online publisher.
Presenters: Julian Matthews and Anita Devasahayam.
Participants: Editors, senior journalists and journalists.
Topics included: Social media, spreadable media, livestreaming, crowdsourcing, social networks, Facebook, Twitter, community management, mobile journalism, personal branding, metrics and measuring the success of social media projects.
FEEDBACK:"Although I was already familiar with most of the stuff in the workshop, the workshop really helped in bringing that knowledge a step further. It is also refreshing to have all these online tools revisited (some of which I have not accessed for years) and inspires me to get going again."
"Excellent workshop. Very informative and is especially relevant to my work. Hope for some follow up session."
"I enjoyed this workshop because it teaches me things I've never knew before about the Internet and gave me the confidence to use the social media for work. Need to work on the self-marketing bit, but is great to know that self-promotion is no longer looked upon as something distasteful."
"Good overall intro to social media. Intro to selling platforms online for articles was pertinent."
"Trinetizen's course gave me new ideas on how to source for stories. I used to reserve my Facebook profile for fun but the talk made me realize how it could also be used for business."
"Very engaging, gives us hands-on experience working with social media tools. Interesting to know what the impact of social media has on our lives."
"A very informative and entertaining workshop."
"I enjoyed it very much. I thought I knew everything about Facebook, Twitter and Google but apparently Julian knew more."
"Fun, funny, very informative, open to thoughts and new ideas."
"Loved checking out some of the next-gen tech. Also this course gave me the boldness I needed to finally get myself online."
"Please emphasize the importance of social media to our bosses. An enjoyable workshop, thanks!"
"I find this course very interesting and useful and exactly what I needed. Unfortunately, a lot of its is summary and to me, not enough time spent on application because it is all new to me. Need more practice."
EFFECTIVE MEDIA SPOKESPERSON, SOCIAL MEDIA & CRISIS COMMUNICATIONS: FEB 12, 2010Posted on April 19, 2010
Full-day, in-house workshop for the Japanese Embassy in Malaysia.
Presenters: Anita Devasahayam and Julian Matthews.
Participant: Ambassador and senior diplomats.
Topics included: Media relations, targetting the media, articulating key messages, preparing for media interviews, handling tough questions, online reputation management, social media, digital diplomacy and crisis communications.
FEEDBACK:
"Well prepared and well presented."
"During the lectures and discussion with the lecturer, I uncovered a lot."
"Julian's knowledge about social media gave me valuable benefit."
"The stance for press conference and what the press wants to know are very beneficial to me."
EFFECTIVE MEDIA SPOKESPERSON AND CRISIS COMMUNICATIONS: FEB 01, 2010
Posted on Feb 06, 2010
Half-day, in-house workshop for leading document storage player.
Presenters: Anita Devasahayam and Julian Matthews.
Participant: C-Level executive.
Topics included: Media relations, social media, targetting the media, key messages, FAQs, media interview preparation, handling tough questions, online reputation management and crisis communications.
FEEDBACK:
"Appreciate the effort and time Julian and Anita put into customizing the presentation. The video-recording during the role-plays was fantastic!"
EFFECTIVE MEDIA SPOKESPERSON AND CRISIS COMMUNICATIONS: JAN 27, 2010
Posted on Feb 06, 2010
Half-day, in-house workshop for leading cashless payment player.
Presenters: Anita Devasahayam and Julian Matthews.
Participants: C-Level executives.
Topics included: Media relations, social media, targetting the media, key messages, FAQs, media interview preparation, handling tough questions, engaging bloggers, online reputation management and crisis communications.
FEEDBACK:
"An eye-opener on dos and don'ts when facing the media."
SOCIAL MEDIA JOURNALISM 01: JAN 21-22, 2010
Posted on Feb 06, 2010
Photo courtesy of Philip Hii.
In-house workshop for leading national daily newspaper and online publisher.
Presenters: Julian Matthews and Anita Devasahayam.
Participants: Editors, senior journalists, journalists and photographers.
Topics included: Social media, spreadable media, livestreaming, crowdsourcing, social networks, microblogging, community management, mobile journalism, personal branding, metrics and measuring the success of social media projects.
FEEDBACK:
"For basics on social media, Trinetizen Media has done a great job especially for a ‘net illiterate' like me."
"Training is very informative and useful especially in this age of new media."
"Interesting and informative. I learnt a lot of things here."
"I was quite excited when I heard we were going to receive training on social media. I've always wanted to learn and know more about Twitter and now, I know how. Would be great for my work."
"Excellent trainer. Would highly recommend (him) to other organisations."
"This is the best (training) of its kind I have ever attended in my entire career as a journalist."
"Helpful, approachable, knowledgeable. Julian is down-to-earth, very helpful and approachable. He is not stingy to share his wide knowledge on social media journalism."
"I learnt a lot in the two days and signed up in Facebook and Twitter, something that I've been avoiding the past two years. Realised that these could be useful tools for work."
"Thumbs up! It was a good workshop."
EFFECTIVE MEDIA RELATIONS AND CRISIS COMMUNICATIONS: JAN 7-8, 2010
Posted on Feb 6, 2010
Pic above: Winning team of final role-playing exercise
In-house workshop for leading cashless payment player.
Presenters: Anita Devasahayam and Julian Matthews.
Participants: Marketing and corporate communications senior executives, managers, assistant managers and executives.Topics included: Media relations, social media, the media plan, key messages, FAQs, tools of the trade and crisis communications.
FEEDBACK:
"I appreciate the information shared during the two-day training. The training was very satisfying especially with regards on how to deal with the media."
"I enjoyed the two-day class very much. A well-blended combination of information, facts, knowledge, case studies, fun and tips."
"In the two days I have enjoyed the presentations and lots of knowledge shared about how the media works."
"Learnt how to tackle media in a better way. This training helped me gain some ideas on how to tackle issues arising during a crisis.""Role play helps a lot in overcoming your fear with the media and audience. And I learnt a lot more about social media."
"Friendly experts in their respective fields."
EFFECTIVE MEDIA RELATIONS: DEC 9, 2009Posted on Dec 17, 2009
In-house workshop for leading celco and wireless broadband player.
Presenters: Anita Devasahayam and Julian Matthews.
Participants: Heads of regions and heads of departments, managers and executives.
Topics included: Media relations, social media, targetting the media, key messages, FAQs, media interview preparation, handling tough questions, engaging bloggers, online reputation management and crisis communications.
Winning team in media conference simulation
FEEDBACK:
"Very good workshop especially with experienced facilitators who went through both sides - media and corporate. Interactive!"
"Appreciate being given a chance to attend the training which helps me to understand the media effectively."
"Good, informative and lots of insights into the media."
"The duo was great in sharing experiences, thoughts. Fruitful session."
"This is my first exposure in media relations training. The training has given me better and positive perception about the media. Further training should be carried out by Anita and Julian's team."
"Knowledgeable, quick in questioning, experienced in media."
"The trainers were great with experiences and sharing which really helps me a lot in my responsibilities. I am more equipped but still have a long way to learn. Life experiences are my favourite."
ASIA'S MEDIA INNOVATORS: NOVEMBER 19, 2009
Posted on November 19, 2009
Trinetizen Media's training efforts with Malaysia's No 1 daily newspaper, The Star, was referenced in Asia's Media Innovators, a book by Stephen Quinn, associate professor of journalism at Deakin University in Australia. Anita and Julian Matthews were referred to as the trainers that conducted multimedia journalism and online advertising courses for the editorial and advertising staff of The Star in late 2006 and 2007.
In the 2006-2008 timeframe, over 105 editors, journalists and photographers learnt how to combine text, audio, photos or video for a multimedia story in Trinetizen Media's three-day Multimedia Journalism course.
Over 70 advertising executives also participated in Trinetizen Media's customized two-day Multimedia and Online Advertising course covering Google AdSense, Google AdWords, online advertising terminology, integrated campaigns, mobile advertising, 3G phones, blogging, social networks, search engine marketing and measuring online advertising campaigns.
Download Stephen Quinn's Asia's Media Innovators (PDF 726KB) published by Konrad-Adenauer-Stiftung.
MOBILE MEDIA AS A FORCE FOR CHANGE: OCTOBER 20, 2009
Posted on October 22, 2009
Julian Matthews of Trinetizen Media presented during a panel discussion at the GoMobile 2009 Conference held at Hotel Istana, Kuala Lumpur, Malaysia on Oct 20, 2009.He shared three stories - the first on how youth groups in the Kibera slum area of Nairobi, Kenya were empowered with mobilephones and microfinancing to start businesses and connect with the world, the second was on Twestival Kuala Lumpur, a social cum charity event for tweeters, and the third was on the citizen journalism movement started by MalaysiaKini, the online news site that reaches its milestone 10th year in operation this November.
Links:
1. Slide stack on "Mobile and Social Media As A Force For Change."
2. Extended slide stack + Videos.
3. Transcript.
COMMUNICATE MAGAZINE UK INTERVIEW ON INTERNET RUMOURS: OCTOBER, 2009
Posted on October 19, 2009
Julian Matthews was interviewed by Neil Gibbons, editor of UK-based Communicate Magazine, for comments on article entitled "Ugly rumours" in their most recent issue.
He said: "In the digital age, a reputation that has taken years to build can be destroyed in seconds - by anyone," says Julian Matthews of international media training consultancy Trinetizen.
"Rumours can spread via the internet like wildfire. And what's scary is that anyone can have an impact on your brand. An especially motivated, persistent and vindictive individual can be a nightmare."
Official tweeters on corporate Twitter accounts already help to manage the discussion of Zappos, Honda, Dell, Comcast and Southwest Airlines. They do a great job addressing potential crises in real-time," says Matthews.
More on the piece in the blog post here.
CRISIS COMMUNICATIONS IN THE YOUTUBE AGE: AUGUST 7, 2009
Posted on Aug 31, 2009
View more presentations from Julian Matthews.
One-hour talk at Malaysian International Chamber of Commerce and Industry.
EFFECTIVE MEDIA RELATIONS: AUG 4-5, 2009
Posted on Aug 10, 2009
In-house workshop for leading international non-profit.
Presenters: Anita Devasahayam and Julian Matthews.
Participants: Chief Technical Officer, Senior Executives of Media and Public Affairs, Programme Officers, Communications Officers, Team Leaders, and Community Liaison Officers.Topics included: Media relations, social media, the media plan, key messages, FAQs, tools of the trade and crisis communications.
FEEDBACK:"The training provided some very useful tips on how to deal with the media and a good introduction into social media."
"Great insights into how journalism work from a different perspective which is useful to conduct my work when it comes to liasing with media."
"The training was worth my while. I learnt a lot of things that were new to me."
"Both the facilitators were in the print media. It is great to hear things right from the horse's mouth.""The training made me understand that everyone is playing an important role in communication and everyone can be a communicator."
"Both trainers are very good and the knowledge they shared are very useful to me."
"This training has given me a good insight into the media world and the workings of journalists and editors – what they look for in search for news.""It was a fun training."
"An eye-opening education indeed. I've been enlightened, leaving this workshop with a myriad of ideas and brainwaves that will definitely give the organisation a lot more visibility and prominence."
"Anita and Julian were really good at explaining the media mechanics and the training opened my eyes at other ways to promote conservation."
ASIA TELECOMMUNICATIONS FORUM 2009: JULY 16-17, 2009
Posted on July 24, 2009
Anita Devasahayam was the moderator for the second session entitled "The Telecoms-Internet Convergence – An Emerging Online Ecosystem" at the Asia Telecommunications Forum 2009: "The Convergence Factor: Next Generation Telecommunications in the Making" held at PWTC, Kuala Lumpur.
Speakers: Datuk Robin Wong, CEO, Optical Communications Engineering Sdn Bhd and Mr Kelvin Lee, Senior General Manager, Green Packet Berhad.
Organiser: Asian Strategy and Leadership Institute (ASLI)
Participation during the Q & A session was lively with issues such as how convergence is shaping the communications landscape and what operators are doing to deliver next generation networks to meet demands of increasingly savvy consumers.
(Pics courtesy of ASLI)
THE POWER OF THE INTERNET: JUNE 23, 2009
Posted on June 25, 2009
View more presentations from Julian Matthews.
Talk at Rotary Club of Petaling Jaya.
Presenter: Julian Matthews. Participants: Club members.
FEEDBACK:
"Thank you for sharing your knowledge of IT in terms of the power of internet to RCPJ. The response has been very good."
"The presentation was very interesting - the power of the internet- speaks for itself. Thank you again."
EFFECTIVE MEDIA SPOKESPERSON AND CRISIS COMMUNICATIONS:
JUNE 05, 2009
Posted on June 09, 2009
In-house workshop for leading wireless broadband service provider.
Presenters: Anita Devasahayam and Julian Matthews.
Participants: C-level management team and department heads.
Topics included: Who's who in the media, 5Ws1H, thinking in headlines, giving better quotes, preparing for the interview, key messages, TV interview dos and don'ts, understanding what the media wants, linking and bridging, social media and crisis communications.
FEEDBACK:"Well-organised training, full of fun and information on how to handle the media. Both trainers are experienced and have the ability to motivate the participants."
EFFECTIVE MEDIA SPOKESPERSON AND CRISIS COMMUNICATIONS:
MAY 28, 2009
Posted on June 09, 2009
In-house workshop for leading Internet security organisation.
Presenters: Anita Devasahayam and Julian Matthews.
Participants: C-level management team and department heads.
Topics included: Who's who in the media, presentation techniques, understanding what the media wants, managing the interview, how to give better quotes, key messages, linking and bridging, social media and crisis communications.
FEEDBACK:"I find this course very practical and useful. The exercises are definitely useful."
"Very good training with experienced presenters."
"Very lively."
EFFECTIVE MEDIA RELATIONS AND CRISIS COMMUNICATIONS:
MAY 13-14, 2009
Posted on May 15, 2009
In-house workshop for leading Internet security organisation.
Presenters: Anita Devasahayam and Julian Matthews.
Participants: Managers, systems analysts and executives in security management, corporate branding, media relations, media research, human resources and corporate communications.
Topics included: Media relations, social media, the media plan, key messages, FAQs, tools of the trade and crisis communications.
FEEDBACK:"The role-playing, case studies, videos and social media examples assisted me in understanding this course better. Kudos to the trainers for making this courses a very interesting and enjoyable session."
"Training was conducted in a very interesting manner. Did not realize time flies! I'm completely satisfied."
"The trainers are very knowledgeable and interesting and handled the class well. They understand our issues and addressed our concerns and gave very relevant examples and case studies."
"Both trainers are very experienced journalists and all information provided is very useful to our organisation."
"This training is very useful and successfully met the objectives! Well done to Anita and Julian."
"Both trainers are well-versed in the this area and successfully ignited the interest and importance of media relations."
"Truly inspiring and and valuable insights."
CORPORATE SOCIAL MEDIA: MAY 5-6 2009
Posted on May 7, 2009
Public workshop on Corporate Social Media organised by Coreventus at Crowne Plaza Mutiara Hotel, Kuala Lumpur.
Trainers: Julian Matthews and Anita Devasahayam
Participants: Senior Managers, Marketing and Brand Development Executives and Corporate Communications Personnel.
Topic highlights:
- Key Trends in Corporate Social Media
- Case Study: Barack Obama Presidential Campaign 2008
- Corporate Blogging, Microblogging and Social Networks
- Crisis Communications and Media Relations
- Online Marketing and Social Media Campaigns
- Strategy, R.O.I and Management Buy-In
- Drafting the Social Media Plan
- Social Media as a Corporate Investment
THE POWER OF THE INTERNET: APRIL 9, 2009
Posted on April 22, 2009
(President T. Xavier Saganathan, right, presents a souvenir - photo courtesy of Rotary Club of Seremban)
Invited guest of the Rotary Club of Seremban, the oldest Rotary Club in Malaysia. I have a special affection for Seremban for three reasons: I wrote a story on the town as a travel journalist and won an award for it. A very good friend moved there and we used to visit on occasional weekends - every trip was memorable. Lastly, my father was born there.
This talk was about the power of the emotive web, the social media and how one person can effect change online. Spoke about Daniela's story, The Free Hugs Campaign, The Pink Panty Protest and Rotary of Colombo's efforts during the tsunami disaster. A copy of my presentation can be found here - Julian Matthews.
Participants: Rotary Club of Seremban members.
ONLINE PR DISASTERS AND HOW TO AVOID THEM: MARCH 18, 2009
Posted on March 18, 2009
Invited guest of the Rotary Club of Damansara-West. Spoke on email rumours, hoaxes and online public relations disasters.
Guest speaker: Julian Matthews.
Participants: Rotary Damansara-West Club members.
Topic: In the digital age, a reputation that has taken years to build can be destroyed in seconds. A rumour, faked photo or an incriminating video can spread via the Internet like wildfire. It can cause serious damage to your corporate reputation and substantially reduce shareholder value. How do you counter hoaxes, errors, gossip and and false information on the Internet? This presentation addresses these questions and others you may have on some of the most important communication issues of the 21st century.
HARNESSING THE POWER OF THE WEB: FEB 22, 2009
Posted on Feb 22, 2009
(Pic by Farouk Nourish)
Rotary District 3300 Annual PR Workshop on effective media relations, tips on using social media to raise the profile of your club, attract new members and start conversations
Guest trainer: Julian Matthews.
Participants: Rotary Club members.
Topic highlights:
- Lesson on the web, re-thinking content
- Social media 101
- 7 Case studies
- 10 tips on Google search
- 23 tips on blogging
- 5 steps to post audio online
- 5 tips on photos
- 5 tips on posting videos on YouTube
- 10 tips on Facebook
- 5 tips on microblogging: Twitter
Posted on Dec 13, 2008
In-house workshop on media relations, new media and crisis communications for a leading healthcare and medical tourism destination.
Trainers: Anita Devasahayam and Julian Matthews.
Participants: Senior Managers, Marketing and Brand Development Executives and Corporate Communications Personnel.
Topic highlights:
- Understanding the media
- Facing the media
- New media and crisis communications
- Media relations and branding
- Drafting the media plan
- Drafing the crisis communications plan
"Such a great training I have attended so far!"
"It is an eye-opener. The session was interesting. We appreciate the openness in sharing."
"Trinetizen Media provided the exact training material that we required. Overall, I benefitted a lot from this interactive training."
"An informative and enjoyable session."
"The workshop is very interactive."
"Good job and well done."
CRISIS COMMUNICATIONS IN THE YOUTUBE AGE: NOV 19, 2008
Posted on Nov 19, 2008
Presentation at a Malaysian International Chamber of Commerce and Industry seminar on the impact of social media on crisis communications.
Speaker: Julian Matthews.
Participants: Senior Managers, Executives and Corporate Communications Personnel from diverse industries.
Topic highlights:
- Case studies on Internet-triggered crises
- Pro-active measures to train your staff to counter future crises
- How to use social media tools to engage prospects, customers, investors, suppliers and partners.
WEB 2.0 AND COMMUNICATIONS: NOV 11 & 12, 2008
Posted on Nov 13, 2008
Presentation at BankTechAsia 2008 conference on banking and financial service industries and the transformation brought on by technology, held over two days at Kuala Lumpur Convention Centre , Kuala Lumpur, Malaysia.
Speaker: Anita Devasahayam.
Participants: CIOs, Senior Managers, Directors, Executives from the banking industry
Topic highlights: Web 2.0 and social media: usage, implications, challenges and resources for the financial industry.
Presentation available at: Slideshare.
MANAGING MEDIA IN A CRISIS: JULY 16 & 17, 2008
Posted on July 17, 2008
Public workshop on media relations, new media and crisis communications held over two days at Boulevard Hotel, Mid Valley, Kuala Lumpur.
Main facilitator: Anita Devasahayam. Guest speaker: Julian Matthews.
Participants: Senior General Managers, General Managers, Directors and Executives.
Topic highlights: Understanding the media, New media, formulating crisis key messages, press releases and holding statements, FAQ exercise, countering Internet rumours, hoaxes and brand terrorism, and crisis communications role-play scenarios.
MEDIA RELATIONS WORKSHOP: JUNE 2 & 3, 2008
Posted on June 3, 2008
In-house workshop on media relations, new media and crisis communications for a leading manufacturer and exporter.
Presenters: Anita Devasahayam and Julian Matthews.
Participants: Executives, plant managers, supervisors and security personnel.
Topics included: Understanding the role of media, the 5Ws and 1H, impact of new media, dealing with media in an emergency, how to handle media enquiries, press release writing, key messages and crisis communications.
FEEDBACK:"I would like to thank the trainers for giving me the confidence especially when we need to meet the media."
"Good, excellent! I was so excited with this training which is new for me."
"Both trainers are well-versed with the topics and able to execute the training professionally."
"A good and fantastic training in media relations."
"Knowledgable and good presentation."
MULTIMEDIA JOURNALISM WORKSHOP: MAY 28-30, 2008
Posted on May 30, 2008
In-house workshop on Multimedia Journalism for a leading news wire agency held over three days.
Presenters: Anita Devasahayam and Julian Matthews.
Participants: Reporters, editors, audio visual personnel.
Topics included: New media, multimedia writing, search, RSS, blogging, podcasting, digital photo editing, digital audio editing, 3G phones and audio slideshows.
FEEDBACK:"I enjoyed this course and the many more things that I've learnt. I really appreciate the cooperation between my news organisation and Trinetizen."
"Recommended to all journalists as there is a rising trend in multimedia reporting."
"As I have little knowledge on photo editing, this course helped me to broaden my level of knowledge on photo editing."
"The Management Committee will need a session – perhaps two hours just to understand the trends, the direction that new technology is providing to new media."
"Keep up the good work!"
"Longer classes, more classes. At least once a week."
NEW MEDIA WORKSHOP: May 23, 2008
Posted on May 23, 2008
One-day workshop on New Media and Media Relations at One World Hotel for leading cellular service provider.Presenters: Anita Devasahayam and Julian Matthews.
Participants: Corporate communications, media relations and marketing personnel.
Topics included: New media, search and RSS, blogging, podcasting, social media marketing, social media press release, pitching online media, crisis communications and press conference scenarios.
FEEDBACK:"Interactive, very up-to-date knowledge and resources. Very practical solutions for business."
"I loved the fact that the training was engaging and very simple, yet at the same time, detailed and informative. This training made ‘new media' seem easy."
"Share some of the more current training topics that is your strength."
"Exceptionally refreshing and provided good insights towards new media and a great overview of what's available and how to make use of it."
"The training is very useful and informative – an eye opener on the tools, functions, topics, RSS etc."
"Very insightful, excellent examples and guides which are non-complicating. Presentation was informal and easy to grasp. I want more!"
"Informative, useful in my work and daily life."
MULTIMEDIA JOURNALISM WORKSHOP: April 17-19, 2008
Posted on April 19, 2008
In-house workshop on Multimedia Journalism for leading English daily held over three days.Presenters: Anita Devasahayam and Julian Matthews.
Participants: Reporters and editors of leading English daily.
Topics included: New media, multimedia journalism, 3G mobile phone applications, search, RSS, blogging, podcasting, digital photo editing, digital audio editing, online interview techniques, web writing, Eyetrack studies, creating audio slideshows and producing multimedia packages.
FEEDBACK:"I found the multimedia workshop very informative and interactive. The knowledge and skills gained would come in very useful in this era of digital media journalism."
"I appreciate how Julian has tried to tailor this training session to the needs of my team. His knowledge and opening us to so many other sites in the virtual world have helped to give us more ideas on more effective communication forums. It was a worthy crash course."
"It was very educational and I discovered the software introduced is extremely user-friendly."
"Trinetizen Media was able to educate us on a variety of online trends and methods available now. They were friendly, helpful and, most importantly, well-versed on all things multimedia."
"Had a fantastic time which went by so quickly for a three-day course."
INVESTOR RELATIONS CONFERENCE: ASIA BUSINESS FORUM
Posted on March 25, 2008
Presentation by Julian Matthews entitled "Crisis Communications in the YouTube Age" at 10.45am, March 25th, 2008 at JW Marriott, Kuala Lumpur organised by Asia Business Forum.Blogs, podcasts, social networks and video sites are running riot on the Internet and mobile networks.
- How do you ensure your key messages are not lost in the dense fog of a saturated mediascape?
- How do you counter hoaxes, errors, rumours and false information in the era of viral communication?
- How do you know whether the social web is worth the R.O.I.?
This presentation addresses how you can begin to participate in the global conversation in investor relations.
Presentation available at Slideshare.net.
POWER OF PUBLIC RELATIONS CONFERENCE
Posted on March 17, 2008
Presentation by Anita Matthews entitled "Realising the Role of Wikis and Blogs in PR" at 10.45am, March 17th, 2008 at Grand Millennium, Kuala Lumpur organised by Knowledge Group of Companies.
Topic includes:
- Integrating these emerging communications channels into your PR campaigns
- Harnessing the power of social network
- Identifying and reaching influential bloggers
- Enjoying the benefits of RSS, blogging and podcasting